PlantationDirectory is an e-commerce platform dedicated as a marketplace for plantations acquisition and commodities trading. The establishment of this platform was based on many conditions and reasons, as follows: First, currently there is no specified platform dedicated for plantations and its commodities in Indonesia. Second, many of plantations advertised online through property listing are not up to date or may contain fake information. Third, most of plantations are sold without having proper knowledge of pricing and availability by brokerage syndicates.
Today PlantationDirectory has become the first e-commerce platform for plantations and its commodities in Indonesia and it is very easy to find the seller of plantations and its commodities using this platform.
Ferron Haryanto, founder and CEO of PlantationDirectory, explained that this platform is a solution for agriculture based companies to expand their business, especially in palm oil business, "They can acquire existing plantations through this platform as fair as they want," Ferron said.
Why Use PlantationDirectory
PlantationDirectory provides information of plantations and its commodities that have undergone a rigorous verification and assessment process by agronomic team and business development department, as well as competent and reliable consultants to ensure validity of the plantation. It aims to provide trust and security of transactions between the two parties, both sellers and buyers.
PlantationDirectory requires a strict and rigorous selection process and procedures to ensure that all of informations provided is accurate. Mostly the seller takes about 1-2 months in the waiting list as long as assessment team performs on due diligence for their plantation.
Once due diligence process have been finished, then the plantation pass to the next step and listed on the web. But sometimes, due diligent fail and the seller should be rejected to listing.
Benefits of Using PlantationDirectory
PlantationDirectory is recognized as very important platform not only for Indonesian businessman, but also countries in Asia, Middle East, Europe and Africa have been their valued customers for plantations and its commodities.
PlantationDirectory platform provides a brief description of general information suh as location, area statement, crop type, legal status, production capacity, selling price and more.
While Business Development team provides an executive summary and appraisal report of the plantations, prepared in detail and in accordance with the results of plantation assessment conducted by an experienced agronomic team to assist prospective buyers to obtain details of the plantation offered.
Ferron guarantees, all of plantations and its commodities listed on PlantationDirectory will only be offered to prospective buyers who are trusted and have passed on verified by appraisal team. Therefore, secrecy aspect of information both seller and buyer including the final transaction value becomes most secret priority since initial phase of the transaction.
"We require a strict selection process to ensure that all of informations provided is accurate, both to sellers and buyers who are serious and proper, especially from the owner or General Manager directly. After that, interested buyers sign a Letter of Intent (LOI) as per listing number of the plantations. Then we give the complete data of sellers to the potential buyers," said Ferron.
Meanwhile, the selling price offered is the price agreed by the owner of the plantation in accordance with the market price. The price varies depending on the condition of each plantation, where the price is determined by social conditions, plantation location, seed quality, plant life, soil type, rainfall, legality and others.
In this case the price offered tends to be stable based on initial accuracy, which aims to minimize brokerage syndicates price. However, prices may change based on a final negotiation between the seller and the buyer itself. "As facilitator and mediator, we will not mark up the price arbitrarily," he added.
Conclusion
Benefits for sellers and buyers using PlantationDirectory platform are as follows: (1) All plantations and its commodities listed on platform go through a rigorous verification process, either by a reputable agency or by a trusted member of the PlantationDirectory team, (2) All of plantations listed on PlantationDirectory are ready to be visited, (3) PlantationDirectory team always ready to assist and give their support through the plantation transaction process from beginning to end, focusing on the value and privacy within every step of transaction.